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“Everybody wants to sell what’s already been sold. Everybody wants to tell what’s already been told.” ~Prince


Be more Prince.

Find the story that hasn’t been told yet – your story.

Attract, don’t chase.

Let go of trying to sell, and focus on making an impact.

Essentially, be YOU – the authentic, unedited you. And when you’re frustrated at not being able to find the words, that’s where I can help.

I’ve love creating inspiring content, but I’ve never been able to follow the ‘rules’ and do it the way everyone else is doing it.

I love hunting for beauty, for meaning, and for what perfectly-imperfectly fits.

I don’t do cookie-cutter how-to steps, SEO packages or done-for-you templates – it’s just not me.

Instead, I focus on tapping into each person’s unique blueprint, their soul-song, their essence, and weaving that into words that matter.

I get to know each person that I work with, what makes them come alive, and what makes their heart SING. Because THAT is what’s going to help anyone, ‘creative’ or not, come up with copy that’s going to compel people to take action, to book, to call, and to not be able to stop themselves from wanting to know more. Not the churned-out social posts, or those ‘value-adding’ articles someone said you ‘should’ be writing to ‘get more clients’. Ugh, just no.

In a world that moves so fast, why wouldn’t we slow down to distill the essence of what each of our brands, businesses, teams or personal missions are all about? Otherwise we’re at risk of looking exactly the same – same content, same marketing funnels, and in the same race to get….where exactly?

The jig is up. People don’t want another freebie to download – they want to get to know YOU.

Can they trust you, recommend you, relate to you?



…are a heart-centered, passionate, creative business owner who’s bursting with ideas

…might make and sell beautiful products but struggle to come up with product names and taglines that really feel like a reflection of your values

…are possibly dyslexic or struggle to translate the boundless creativity in your head onto the page

…are looking for copy that speaks to the heart of your reader, client or customer

…have a book project that’s been shelved for years that you need support getting out into the world

…want to create a website but just can’t land the concept of what you do into a few pages and so keep putting it off because it feels too overwhelming

…want the words you write to be authentic, emotive and help your business come alive…but you just never seem to be able to find the right ones and waste a lot of time trying.

That’s where a copywriter can help you mine for gold.

I help you tap into the deeper essence of what you’re really looking to create and finally find the words that fit. Whether it’s creative copywriting, luxury product naming, editing a book or writing a whole new website, I help you tell your story by choosing the words that will not only breathe new life into your business, but will feel the most like YOU.


Contact me for an initial conversation and personalised quote.


Proud to have worked with…


From beautiful product descriptions to book introductions, crafting authentic, creative copy comes naturally to me and protects your most valuable asset as a creative or small business owner – your imaginative head space.


From books and websites, to long-form copy or brochures, my editing skills will prune, tidy and smooth any half-finished projects so you can finally get them out into the world, no matter how impossible they seem right now.


I work with small creative businesses and entrepreneurs who value an organic, collaborative, aligned approach. Click below to view just a few of the incredible clients I’ve been lucky enough to support.